Understanding SEO Writing: A Practical Guide

  • March 9, 2024
  • 4 min read

Creating content is important, and writing for SEO is crucial for businesses aiming to boost their online presence. At Cascade Digital, we acknowledge the importance of SEO writing in elevating your website’s visibility on search engines, ultimately driving more people to your website, which results in more customers.

What Exactly Is SEO Writing?

SEO writing, or “writing for SEO,” is a strategic process. It involves planning, creating, and optimising content with the main goal of securing higher rankings on search engines like Google. It’s not just about crafting great content; it’s about making sure that content is easily discoverable through intelligent search engine optimisation.

Why Should You Care About SEO Writing?

53.3% of all website traffic comes from organic searches source. To capture that majority market share of traffic you need to get your content to rank effectively. Ranking high on Google requires a mix of high-quality writing and solid on-page SEO – this mix is what we call SEO writing. It’s about creatively incorporating keywords, fine-tuning meta tags, and organising content so that both users and search engines love it.

SEO Writing vs. Content Writing: What's the Difference?

SEO writing is about using the right words and phrases so that search engines understand what your website is about. On the other hand, content writing is like telling a story that explains to people why they should visit your website. It’s about creating interesting and useful information that people want to read.

How to Do SEO Writing: Practical Tips

1. Start with Content Topics

Before you even write, use tools like Answer The Public and explore Wikipedia to find topics your target audience cares about.

2. Turn Topics Into Keywords

Use tools like Infinite Suggest, SEORCH, Sitechecker, and Keywords Everywhere for keyword research. This helps you find the words people are searching for on Google.

3. Match Content to Search Intent

Make sure your content matches what people are looking for. Look at search results to understand what users want when they search for your keyword.

4. Write Comprehensive Content

Create in-depth content that covers everything about your topic on a single page. Longer content tends to rank better on Google.

5. Use Your Keyword in Your Content

Place your keyword in the URL, title tag, introduction, H1 and header tags to optimise your content effectively.

6. Optimise Your Title Tags for Clicks

Craft titles that not only include your keyword but also encourage people to click. You can use numbers or emotionally charged language to boost click-through rates.

7. Write a Compelling Meta Description

While meta descriptions don’t directly impact rankings, a captivating description can increase organic click-through rates.

8. Use Internal Links

Enhance user experience by adding internal links within your content. This helps users find related content on your site and aids search engines in understanding your site’s structure.

9. Link to External Pages and Resources

Boost your content’s credibility by adding links to trustworthy sources. This aligns with Google’s preference for comprehensive content.

10. Use Related Words and Phrases

Include related keywords to help search engines understand your content better and potentially rank for more terms.

11. Use Multimedia In Your Content

Make your content more engaging by adding visuals like images, infographics, and videos.

12. Promote Your Content

After publishing, actively promote your content through outreach, leveraging your existing audience, and seeking opportunities for link building.

How Cascade Digital Can Help Your Business

Cascade Digital specialises in providing tailored SEO services for small to medium-sized businesses. We focus on optimising your online content to improve visibility, attract more organic traffic, and drive business growth. With our strategic approach to SEO writing, we ensure that your digital presence will align with your business goals.

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